Branded Residences | The Next Wave
Luxury buyers have long gravitated towards established financial capitals and preeminent vacation destinations when choosing where to invest in real estate. Learn why we see, increasingly, these buyers now turning to the industry’s best hospitality brands to oversee their investment.
The Branded Residence: A Brief Primer
refer to properties that are affiliated with a hospitality, lifestyle or luxury brand. They first emerged in Manhattan’s pre-war era, with the opening of the Sherry-Netherland Hotel, The Pierre and the new Waldorf-Astoria in the 1920-1930s. Since, brands have proliferated across the globe, coveted by clients for their reputable management, hospitality driven amenities and concierge services.
From the Bahamas to Dubai, and Hong Kong to the Uruguay, we now find award-winning spas, premium stocked kitchens, valet services, and in-residence five-star dining brought to you from not just storied names like The Ritz-Carlton and Four Seasons, but newer hospitality entrants like Fasano, Aman and The Standard, to luxury goods names like Bentley
(both Sunny Isles, Florida), Armani (coming soon to NYC) and Bulgari
(Dubai and NYC coming soon).
MANHATTAN’S PREMIER BRANDED RESIDENCES